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OFFICINE PANERAI CHOOSES WALLACE HUO AS ITS BRAND AMBASSADOR FOR GREATER CHINA

OFFICINE PANERAI CHOOSES WALLACE HUO AS ITS BRAND AMBASSADOR FOR GREATER CHINA
03.03.2017
The collaboration between Panerai and the artist is aimed at raising familiarity among the Chinese on Panerai’s world and values: “Panerai is a timeless brand, coherent with its history and identity that has always offered an uncompromised quality to its fans. The same approach that I apply to my career. Only authenticity and passion stir true emotions” declares Wallace Huo.

Angelo Bonati, CEO of Officine Panerai, specially arrived from Milan, announces today in Beijing the new collaboration, unveiling a journey of Wallace Huo in the city of Florence. Huo discovers the city’s iconic landmarks, which are deeply intertwined with the history of the brand. In 1860, in fact, the Panerai family opened the city’s first watchmaker store, still today a historic venue that attracts Panerai aficionados.