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The story of Bell & Ross began in 1994 when Bruno Belamich and Carlos Rosillo, two childhood friends, teamed up to create their own watch brand. With a dual Franco-Swiss culture, the watchmaking brand has become a benchmark in the world of professional aviation watches. In 2005, Bell & Ross introduced the BR 01 (today BR 03), an iconic square case watch inspired by the cockpit instruments. The BR 03 has become one of the most enduring and totally original watch designs of the modern era. In 2019, the brand pursued its development by launching the Urban collection. Faithful to the brand’s watchwords of legibility, functionality, reliability and precision, the Urban collection offers sport-chic time instruments for bold urban explorers.

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